Most consultants advise from the outside. I've spent 40 years on the inside — in factories, warehouses, finance departments, and boardrooms.

I'm Brunello Menicucci — management consultant, CMC™ and PMP® certified. For over 40 years I've helped manufacturers, distributors and project-driven companies across Europe find the one constraint that's limiting everything else — and systematically remove it.

If your deliveries are late, your inventory is out of balance, or your projects keep slipping — there's a systemic reason. And a systemic fix.

Browse the articles below to see how I think. Or go straight to Our Services if you're ready to talk.

Referenced by Google AI among the top CCPM consultancies in Italy and Europe.

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40+

Years inside real businesses

Featured posts

Why Your Factory Is Always Busy But Never Fast Enough — And What S-DBR Does About It

Most factories run at high utilization but still miss delivery dates. The problem isn't capacity — it's how work flows through the system. Here's what Simplified Drum-Buffer-Rope does differently

8 min read

How to Implement CCPM in a Multi-Project Environment

Esselunga Through a Theory of Constraints Lens: How Yesterday's Strength Became Today's Weakness

Critical Thinking Above the Discipline - From Ticket Queues to Drum Capacity

Why Your Projects Keep Running Late — And How Critical Chain Fixes It

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Theory of Constraints

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Critical Chain Projects Management

8 posts

Continuous Improvement

8 posts

POOGI

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Manufacturing

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Why Your Factory Is Always Busy But Never Fast Enough — And What S-DBR Does About It

Most factories run at high utilization but still miss delivery dates. The problem isn't capacity — it's how work flows through the system. Here's what Simplified Drum-Buffer-Rope does differently

8 min read

How to Implement CCPM in a Multi-Project Environment

Managing multiple projects with shared resources is where traditional scheduling breaks down completely. Here's how Critical Chain Project Management solves the multi-project problem — and how to implement it in practice.

8 min read

Esselunga Through a Theory of Constraints Lens: How Yesterday's Strength Became Today's Weakness

Between 1997 and 1998 I attended a series of courses on retail, store management and sales promotion at SDA Bocconi. Esselunga was the case study everyone used back then — the "Italian Sainsbury's," the chain nobody could really touch on customer focus. My family has been shopping

5 min read

Critical Thinking Above the Discipline - From Ticket Queues to Drum Capacity

Why the same buffer mechanism worked for both a ticket queue and a CCPM drum resource, years apart — and what it reveals about letting Critical Thinking sit above any single discipline.

10 min read

Why Your Projects Keep Running Late — And How Critical Chain Fixes It

Most projects run late not because of bad teams, but because of a flawed method. Here's why Critical Path fails in practice — and what Critical Chain Project Management does differently.

8 min read

Beyond Local Optimization: What Néi Gong Taught Me About Throughput

Yesterday, I took my first step into the world of Nei Gong. The premise is deceptively simple: instead of building outward mass, you cultivate internal strength. You stop trying to "force" the body to grow and start allowing it to integrate. As I listened to the principles of

2 min read

Critical Chain Project Management (CCPM): Complete Guide with Examples

Project management is a complex set of tasks, resources, and deadlines. For decades, traditional project management methodologies, often rooted in PERT and Critical Path Method (CPM), have been the go-to. However, in the real world, projects frequently run late, go over budget, and fail to deliver on their promises.

8 min read

5 Common Mistakes in Applying Critical Chain Project Management

Critical Chain Project Management (CCPM), an approach derived from the Theory of Constraints (TOC), is designed to deliver projects faster and more reliably by focusing on resource availability and managing uncertainty with project buffers. However, its effectiveness hinges on correct application. A five-minute read is all it takes to

3 min read

AI in Project Management: A Tool, Not a Replacement for Critical Thinking

The rise of Artificial Intelligence (AI) has sparked considerable debate across many industries, and project management is no exception. There's a prevailing discussion about AI's impact on how projects are planned, executed, and delivered. While some view AI as a potential disruptor that could replace human

3 min read

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